Absolutely fantastic. I could have highlighted it all. The best part for me was when you talked about how we always want to reinvent the wheel. A better strategy would be to think that someone already spent a s* ton of ressources perfecting the solution to this problem and we probably won’t do better with this client’s budget. I feel bad event writing this down right now. But it is true. We always want to prove that we can figure out a better way. It’s like a macho creativity thing were we feel emasculated to follow the norm. It’s a horrible place to be. I think we should be secure enough to do it when we think it’s the best choice. Great stuff man. Keep them coming. Subbed to the podcast too

I write quirky rants about intelligent subjects. Design | Entrepreneurship | Growing up www.ayadighaith.com

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