Congrats on a job well done. The case study is really comprehensive. You detailed the steps taken at every stage. That must have taken quite an effort. Thank you for the contribution. I have it bookmarked to get ideas from on future projects.

I just have one small request: could you please expand on the Facebook ads you made? You mentioned recruiting test subjects for the prototype testing through Facebook ads. Could you please share more details about the ad. Did you have incentives to the participants? How did you target them? And if you don’t mind, could you share a few number like how many you managed to get and what was the cost of the operation.

Thank you so much